Beijing FC announce partnership with NEW ERA

The club and the international headwear brand NEW ERA launched their cooperation officially at the ceremony held in the Workers’ Stadium on March 22. NEW ERA would be the exclusive supplier of Beijing Sinobo Guoan FC’s official headwear.

The club’s Business Director Xu Yunlong, NEW ERA’s General Manager of Greater China Wang Qixin, CEO of Kayford (Beijing FC’s licensed merchandise supplier) Li Hong, and first team players Yang Zhi and Ba Dun, attended the event.

Since 2018, Beijing FC has been not only developing the club’s youth training framework but also seeking and diversifying its business opportunities. This partnership with NEW ERA symbolises the club’s determination to internationalise its business cooperation.

(Yang Zhi, Xu Yunlong and Ba Dun attended the ceremony.)

As a century-old family business, NEW ERA has been of the most internationally renowned and professional headwear brand. The brand has also successfully combined sports and fashionable lifestyle, bringing trendy elements in its many designs. Having worked with the NFL and the MLB, NEW ERA made their first step into the football industry in 2015 by becoming the official headwear supplier of Manchester United.

NEW ERA’s partnership with Beijing Sinobo Guoan also marked their first attempt to cooperate with sports club in China.

(Cap design: “the best 12th player” and “2018 CFA Cup Champion”)

Up to this date, NEW ERA owns eight headwear selections; the two designs they made for Beijing FC belong to 9TWENTY selection.

(Fans receiving hats signed by club representatives.)

Since February 2018, Beijing Sinobo Guoan partnered with Hangzhou Kayford to operate the sales of the club’s official merchandise. The official stores online and offline have been important agents for Beijing FC to promote the club culture. Together with the 16 categories and 200 products that are currently available in store, NEW ERA’s headwear will certainly allow our fans more freedom and options when they make their visits.